Beyonce’s New Perfume Ad Too Hot For UK (Video)

The ad for the new fragrance from Grammy-winning singer Beyonce has been banned in the UK, at least from daytime television.

The ad is for a new fragrance from the singer and actress called Heat.

The Advertising Standards Authority decided that the ad was “unsuitable” for young children who are likely to be watching during the day.

The ad features Beyonce slowly taking letting her dress slip off to partially expose part of her breasts.

The ad will not be allowed to run until at least 7:30pm due to what has been deemed a sexually provocative nature.

Beyonce, 29, has been married to rapper Jay-Z since 2008. There have been unconfirmed rumors that the Houston, Texas native is pregnant.

The former Destiny’s Child member has sold nearly 12 million albums on her own to date and recently purchased a home in Pennsylvania.